The Irish SME Association has launched its 'Shop Local' summer campaign for consumers and businesses.
To highlight products and services from SMEs across Ireland, a new online portal has been developed to support SMEs and service providers operating in the Business-to-Business sector.
The B2B platform complements the current B2C Summer Spending campaign, which hosts a variety of categories such as Activities and Entertainment, Fashion, Food and Drink, Retail, and Irish Breaks.
Over the past year, ISME has encouraged consumers to support local businesses in light of research which shows every €10 spent locally on Irish products generates more than €40 of benefit to the local community in terms of employment.
ISME Chief Executive, Neil McDonnell, says there are also environmental benefits to be gained from shopping local.
He spoke to our reporter, Diarmuid Pepper, about the campaign and how businesses and consumers alike can get involved:
